{"id":2108,"date":"2026-03-25T16:02:54","date_gmt":"2026-03-25T16:02:54","guid":{"rendered":"https:\/\/projectfifty4.com\/?p=2108"},"modified":"2026-06-11T22:02:20","modified_gmt":"2026-06-11T22:02:20","slug":"marketing-strategy-for-energy-companies","status":"publish","type":"post","link":"https:\/\/projectfifty4.com\/ar\/marketing-strategy-for-energy-companies\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629: \u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u063a\u0633\u0644 \u0627\u0644\u0623\u062e\u0636\u0631"},"content":{"rendered":"

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\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a: \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0646\u0642\u064a\u0628 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0643\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627<\/b><\/h2>\n

\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0644\u064a\u0633\u062a \u0645\u0648\u062d\u062f\u0629. \u0641\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u062d \u0645\u0639 \u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u062c\u062f\u062f\u0629 \u0641\u064a \u0628\u062d\u0631 \u0627\u0644\u0634\u0645\u0627\u0644 \u0633\u062a\u0641\u0634\u0644 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0646\u0641\u0637 \u0648\u0637\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637.<\/p>\n

\u0627\u0644\u0645\u0646\u0628\u0639 (\u0644\u0639\u0628\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629):<\/b> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 "\u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a"\u060c \u0648\u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0639\u0644\u0649 \u062e\u0641\u0636 \u0643\u062b\u0627\u0641\u0629 \u063a\u0627\u0632 \u0627\u0644\u0645\u064a\u062b\u0627\u0646 \u0648\u062a\u0642\u0644\u064a\u0644 \u062d\u0631\u0642\u0647. \u0623\u0645\u0627 \u0633\u0631\u062f\u064a\u0629 \u0625\u0643\u0633\u0648\u0646 \u0645\u0648\u0628\u064a\u0644 \u0639\u0646 "\u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629" \u0641\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 "\u062a\u062e\u0636\u064a\u0631" \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0646\u0641\u0633\u0647\u0627. \u0648\u0647\u0630\u0627 \u064a\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062b\u0628\u0627\u062a \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0633\u062a\u0643\u0648\u0646 "\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0644\u0635\u0627\u0645\u062f\u0629" \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0643\u0631\u0628\u0648\u0646.<\/p>\n

\u0627\u0644\u0645\u0635\u0628 (\u062a\u062d\u062f\u064a \u0627\u0644\u0646\u0637\u0627\u0642 3):<\/b> \u064a\u0648\u0627\u062c\u0647 \u0642\u0637\u0627\u0639\u0627 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0643\u064a\u0645\u0627\u0648\u064a\u0627\u062a \u0645\u0634\u0643\u0644\u0629 "\u0627\u0644\u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u0648\u062b\u0629". \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0646\u0627 \u0639\u0644\u0649 "\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0643\u062e\u062f\u0645\u0629"\u060c \u0648\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0628\u064a\u0639 \u0627\u0644\u062c\u0632\u064a\u0626\u0627\u062a \u0625\u0644\u0649 \u0628\u064a\u0639 \u0627\u0644\u062d\u0644\u0648\u0644 (\u0645\u062b\u0644 \u0648\u0642\u0648\u062f \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u0628\u0648\u0644\u064a\u0645\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u0626\u0631\u064a\u0629).<\/p>\n

\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627:<\/b> \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u060c \u064a\u064f\u0637\u0631\u062d \u0645\u0641\u0647\u0648\u0645 "\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u0627\u0642\u0629". \u0648\u064a\u064f\u0642\u062f\u0651\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0647\u0646\u0627 \u062a\u062d\u062a \u0645\u0633\u0645\u0649 "\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0627\u0626\u0631\u064a \u0644\u0644\u0643\u0631\u0628\u0648\u0646". \u0648\u064a\u0646\u0635\u0628\u0651 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0627\u062d\u062a\u062c\u0627\u0632 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0648\u062a\u062e\u0632\u064a\u0646\u0647\u060c \u0648\u0627\u0644\u0647\u064a\u062f\u0631\u0648\u062c\u064a\u0646 \u0627\u0644\u0623\u0632\u0631\u0642\u060c \u0648\u0630\u0644\u0643 \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0647\u0646\u062f\u0633\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0645\u0646 \u0627\u0644\u0637\u0627\u0642\u0629 \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0628\u064a\u0626\u064a.<\/p>\n

\u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629: \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0633\u0631\u062f\u064a\u0629<\/b><\/h2>\n\n\n\n\n\n\n\n
\n

\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0634\u0631\u0643\u0629<\/b><\/p>\n<\/td>\n

\n

\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/b><\/p>\n<\/td>\n

\n

\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 (\u062a\u0642\u0631\u064a\u0628\u064b\u0627)<\/b><\/p>\n<\/td>\n

\n

\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\u0627\u0644\u0642\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u062c\u062f\u062f (\u0623\u0648\u0631\u0633\u062a\u062f)<\/b><\/p>\n<\/td>\n

\n

\u0642\u064a\u0627\u062f\u0629 \u0645\u0648\u062b\u0642\u0629<\/p>\n<\/td>\n

\n

~$7B\/\u0633\u0646\u0629<\/p>\n<\/td>\n

\n

\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629:<\/b> \u0627\u0644\u062a\u0623\u062b\u0631 \u0628\u0627\u0631\u062a\u0641\u0627\u0639 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648\u062a\u0623\u062e\u064a\u0631\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f.<\/p>\n<\/td>\n<\/tr>\n

\n

\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 (\u0634\u0644)<\/b><\/p>\n<\/td>\n

\n

\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0643\u062f\u0631\u0639<\/p>\n<\/td>\n

\n

~$4-5B\/\u0633\u0646\u0629<\/p>\n<\/td>\n

\n

\u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a:<\/b> \u0645\u0639\u0631\u0636\u0629 \u0628\u0634\u062f\u0629 \u0644\u0623\u062d\u0643\u0627\u0645 "\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646" \u0641\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\/\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629.<\/p>\n<\/td>\n<\/tr>\n

\n

\u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u0628\u0631\u0627\u063a\u0645\u0627\u062a\u064a (BP)<\/b><\/p>\n<\/td>\n

\n

\u0645\u0644\u0627\u0630 \u0633\u0631\u062f\u064a<\/p>\n<\/td>\n

\n

~$1B\/\u0633\u0646\u0629<\/p>\n<\/td>\n

\n

\u0641\u062e \u0627\u0644\u062a\u0642\u064a\u064a\u0645:<\/b> \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0634\u0623\u0646 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0646\u0628\u063a\u064a \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0643\u0634\u0631\u0643\u0629 \u0645\u0631\u0627\u0641\u0642 \u0639\u0627\u0645\u0629 \u0623\u0648 \u0643\u0634\u0631\u0643\u0629 \u0646\u0641\u0637 \u0643\u0628\u0631\u0649.<\/p>\n<\/td>\n<\/tr>\n

\n

\u0639\u0645\u0644\u0627\u0642 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 (\u0625\u0643\u0633\u0648\u0646)<\/b><\/p>\n<\/td>\n

\n

\u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629<\/p>\n<\/td>\n

\n

~1 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 4 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 3 \u0645\u0644\u064a\u0627\u0631\/\u0633\u0646\u0629<\/p>\n<\/td>\n

\n

\u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/b> \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0644\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u062e\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0636\u0645\u0646 \u0627\u0644\u0646\u0637\u0627\u0642 3.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0646\u0642\u0627\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627:<\/b><\/h2>\n

\u0645\u0632\u0627\u0645\u0646\u0629 \u0627\u0644\u0633\u0631\u062f \u0645\u0639 \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629:<\/b> \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u061b \u0623\u064a \u0641\u062c\u0648\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 15% \u062a\u0634\u0643\u0644 \u0625\u0634\u0627\u0631\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062e\u0637\u0648\u0631\u0629 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642 "\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0641\u0635\u0627\u062d".<\/p>\n

\u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a:<\/b> \u062a\u062e\u0644\u0651\u0648\u0627 \u0639\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0645\u0637\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639. \u0627\u0633\u062a\u062e\u062f\u0645\u0648\u0627 "\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646" \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648"\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u0627\u0642\u0629" \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629.<\/p>\n

\u062a\u0645\u0643\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/b> \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0639\u0627\u0645\u0629 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 "\u062d\u0632\u0645 \u0627\u0644\u0623\u062f\u0644\u0629" - \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644 \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0635\u0641\u0642\u0629 \u0627\u0644\u0637\u0627\u0642\u0629 \u0644\u0639\u0627\u0645 2026.<\/p>\n

\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629:<\/b> \u064a\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/a> \u062a\u0642\u0627\u0631\u064a\u0631 \u0628\u0646\u0641\u0633 \u062f\u0642\u0629 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u062a\u064a \u062a\u062e\u0636\u0639 \u0644\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u0639\u0645\u0648\u0645\u064b\u0627. \u0641\u064a \u0633\u0648\u0642 \u062a\u0628\u0644\u063a \u0642\u064a\u0645\u062a\u0647 3 \u062a\u0631\u064a\u0644\u064a\u0648\u0646\u0627\u062a \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a\u060c, \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0641\u0642\u062f \u0642\u064a\u0645\u062a\u0647\u0627.<\/b><\/p>\n

 <\/h2>\n

\u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/b><\/h2>\n
    \n
  • \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0644\u0637\u0627\u0642\u0629 (2025):<\/b> \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u0627\u0642\u0629<\/i>. \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u0627\u0644\u063a 3.3 \u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0646\u0638\u064a\u0641\u0629 2:1.<\/li>\n
  • \u0628\u0644\u0627\u0643 \u0631\u0648\u0643\u060c \u0633\u062a\u064a\u062a \u0633\u062a\u0631\u064a\u062a\u060c \u0641\u0627\u0646\u062c\u0627\u0631\u062f (2025):<\/b> \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062a\u0635\u0648\u064a\u062a \u0628\u0627\u0644\u0648\u0643\u0627\u0644\u0629<\/i>. \u0627\u0646\u062e\u0641\u0636 \u0627\u0644\u062f\u0639\u0645 \u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0646 40% \u0625\u0644\u0649 2%.<\/li>\n
  • \u0628\u064a \u0628\u064a (2024-2025):<\/b> \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0633\u0646\u0648\u064a \u0648\u0625\u0639\u0627\u062f\u0629 \u0636\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/i>. \u0646\u0633\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0646\u0641\u0637 \u0648\u0627\u0644\u063a\u0627\u0632 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0637\u0627\u0642\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0647\u064a 9:1.<\/li>\n
  • \u0634\u0644 (2023-2024):<\/b> \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/i>. \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u062e\u0641\u0636 \u0627\u0644\u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u0641\u064a \u0627\u0644\u0646\u0637\u0627\u0642\u064a\u0646 1 \u0648 2 \u0628\u0645\u0648\u062c\u0628 \u0627\u0644\u0645\u0627\u062f\u0629 60%.<\/li>\n
  • \u0647\u064a\u0626\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 (ASA):<\/b> \u0627\u0644\u0623\u062d\u0643\u0627\u0645 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0634\u0631\u0643\u062a\u064a \u062a\u0648\u062a\u0627\u0644 \u0625\u0646\u064a\u0631\u062c\u064a\u0632 \u0648\u0634\u0644<\/i>. \u0627\u0644\u0633\u0648\u0627\u0628\u0642 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0640 "\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646" \u0648 "\u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0625\u063a\u0641\u0627\u0644".\u201c<\/li>\n
  • \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a:<\/b> \u062a\u0648\u062c\u064a\u0647\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (CSRD)<\/i>. \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0645\u0646 \u0637\u0631\u0641 \u062b\u0627\u0644\u062b.<\/li>\n
  • \u0623\u0648\u0631\u0633\u062a\u064a\u062f (2024):<\/b> \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u0646\u0648\u064a\u0629<\/i>. \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0642\u064a\u0645\u0629 15.6 \u0645\u0644\u064a\u0627\u0631 \u0643\u0631\u0648\u0646\u0629 \u062f\u0627\u0646\u0645\u0631\u0643\u064a\u0629.<\/li>\n
  • \u0625\u0643\u0633\u0648\u0646 \u0645\u0648\u0628\u064a\u0644 (2024-2025):<\/b> \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0627\u0644\u0645\u0646\u062e\u0641\u0636<\/i>. \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0642\u064a\u0645\u0629 20 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u062d\u062a\u0649 \u0639\u0627\u0645 2030 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u062d\u062a\u062c\u0627\u0632 \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0648\u062a\u062e\u0632\u064a\u0646\u0647\/\u0627\u0644\u0644\u064a\u062b\u064a\u0648\u0645.<\/li>\n
  • \u0645\u0634\u0631\u0648\u0639 54 \u0644\u0644\u0628\u062d\u0648\u062b (2025):<\/b> \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0624\u0634\u0631 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0633\u0631\u062f \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/i>. \u062a\u062d\u0644\u064a\u0644 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0646\u0636\u062c \u0627\u0644\u062e\u0627\u0635.<\/li>\n<\/ul>\n