Engineered
Growth
Engineered growth for energy leaders
Energy, Oil-exclusive expertise
Growth partner, not a vendor
AI-powered, automation-optimized digital marketing and sales systems designed for energy, industrial tech, and beyond.
Marketing for Gulf, MENA, Asia, North America & Europe
For Energy
Leaders
AI-powered, automation-optimized digital marketing and sales systems designed for energy, industrial tech, and beyond.
Services
Growth, Installed in Tiers. AI-Powered Marketing, Deployed by Tier
Project 54 doesn’t offer services. We deliver a precision-built, AI-enhanced marketing and sales systems designed to solve the exact growth challenges facing energy-sector companies today, from underperforming in-house efforts to stagnant lead pipelines and limited market reach.
01
Ignite
Get your house in order. Then light the match.
Ignite builds the digital foundation for growth: credibility, visibility, and reliable data.
Includes:
- Strategic messaging + market-fit clarity
- SEO + core web assets
- UX / CRO audit
- Tracking setup (GA4, LinkedIn Pixel, CRM events)
- Baseline dashboards
02
Expand
The engine works. Now push the throttle.
Expand penetrates new markets with paid media, automation, and localization, scaling what works without adding headcount.
Includes:
- Paid campaigns (LinkedIn, Google, Meta)
- Influencer partnerships
- Regional localization of content & messaging
- CRM automation + nurture flows
- Ongoing CRO sprints
- Weekly performance dashboards
03
Orbit
Growth now needs orchestration, not just execution.
Orbit aligns marketing with sales and leadership through predictive analytics, ABM, and executive reporting.
Includes:
- ABM programs
Predictive ROI modeling
C-suite dashboards & reporting - Sales / product / marketing alignment workshops
- Strategic leadership enablement tools
Advantages
Why Companies Choose Us
Case Studies
Proven Success Across Global Energy Markets. Transforming Digital Marketing and Sales for Energy Leaders Worldwide
We specialize in delivering AI-driven marketing and sales solutions, optimised with automations, that generate high-quality leads and drive growth for energy companies. Our case studies highlight the tangible results we’ve achieved for clients across key regions.
Sales Solutions
MENA
Industrial Services Firm
Challenge
Manual, spreadsheet-driven selling with a free CRM, long buying cycles involving 6–10 stakeholders, and underused marketing assets disconnected from sales activity. This slowed pipeline movement and weakened forecasting.
Solution
Built an AI-first revenue “central nervous system” to automate lead enrichment, routing, and reporting; launched a targeted LinkedIn account-based programme around a 30-account ICP; and turned existing content into a CRM-embedded Sales Enablement Toolkit with persona-specific battlecards.
Results
- 52% increase in Sales Qualified Leads within 90 days.
- Average sales cycle cut by 23 days (180 to 157).
- Win rate improved from 15% to 18% in two quarters.
- Pipeline velocity up from 0.008 to 0.019.
Under the terms of our NDA, the client’s name is withheld
Sales Solutions
MENA
Digital Marketing & Sales Solutions
Europe
Renewable Energy Firm
Challenge
Low-intent inbound and reliance on distributors; fragmented data across a free CRM, GA4, and spreadsheets; underused LinkedIn intent signals; slow technical content output and weak localisation; inconsistent brand presence and low executive visibility across the Nordics.
Solution
Built an AI-native growth engine: targeted LinkedIn ABM, technical SEO with topic clusters and schema, rebuilt paid search and retargeting, SME-reviewed content with Nordic localisation, HubSpot email nurture, executive thought leadership on LinkedIn, automation workflows for enrichment, routing, and reporting, and clean GA4 events with strict UTM rules.
Results
- 58% increase in qualified inbound leads in 90 days
- 32% reduction in CPL
- 64% lift in top-10 rankings for technical keywords over two quarters
Under the terms of our NDA, the client’s name is withheld
Digital Marketing & Sales Solutions
Europe
Digital Marketing Solutions
MENA
Oil & Gas Service Provider
Challenge
Low-intent inbound traffic, fragmented marketing data across CRM, GA4, and spreadsheets, underused LinkedIn intent signals, slow content output with limited Arabic technical depth, and inconsistent executive presence stalled qualified lead flow.
Solution
Deployed an AI-native digital marketing engine: targeted LinkedIn ABM, technical SEO with topic clusters and schema, rebuilt paid search and retargeting, a content program reviewed by SMEs and native Arabic editors, HubSpot email nurture, executive thought leadership on LinkedIn, automation workflows for enrichment and routing, and Google Analytics with clean events and UTM rules.
Results
- 54% increase in qualified inbound leads within 90 days.
- 29% reduction in cost per qualified lead.
- 61% lift in top-10 rankings for technical keywords over two quarters.
- 38% rise in branded search volume.
Under the terms of our NDA, the client’s name is withheld
Digital Marketing Solutions
MENA
Sales Solutions
Europe
Industrial Equipment Manufacturer
Challenge
Long sales cycles averaging 130 days, weak MQL to SQL conversion at 12 percent, inconsistent data and reporting across systems, and stalled deals at procurement due to missing security and legal packs.
Solution
Launched LinkedIn ABM targeting the full buying group in priority MENA accounts, deployed n8n-driven automations to enrich, score, and route leads from the CRM, generated AI briefing dossiers for reps, created a one-link Procurement-Ready Kit, introduced technical SEO and ESG messaging, and established weekly velocity reviews.
Results
- 52 percent increase in Sales Qualified Leads in 90 days.
- Sales cycle reduced by 28 days.
- Pipeline velocity up 62 percent and win rate up 8 percentage points, with buying-group coverage rising by 1.5 contacts per account
Under the terms of our NDA, the client’s name is withheld
Sales Solutions
Europe
Digital Marketing & Sales Solutions
China
Industrial Pipe and Casing Manufacturer
Challenge
The client operated from a market where core Western platforms were restricted, which limited use of LinkedIn Sales Navigator and Google tools in priority regions. Sales staff spent about 12 hours per week on admin tasks such as lead research and assembling compliance packs. Deals slowed at procurement because security and legal documents were not bundled and ready.
Solution
Project 54 ran a Hybrid Global Digital Activation on LinkedIn and Google in North America, Europe, and MENA, with data fed back to the client’s CRM. Automation workflows generated AI briefing dossiers on every engaged lead, automated lead scoring and routing by region, and maintained pipeline hygiene. A Procurement-Ready Package builder produced a one-link set of ISO and API certificates, sample contracts, and regional documents when opportunities reached proposal stage
Results
- Sales Qualified Leads up 52% in 90 days.
- Sales cycle reduced by 23 days from a 125-day baseline to 102 days.
- Win rate up 8 percentage points to 33%. Buying-group coverage rose from 1.1 to 2.6 contacts per account.
- Pipeline velocity index up 62%. CAC payback shortened from 16 months to 9 months.
Under the terms of our NDA, the client’s name is withheld
Digital Marketing & Sales Solutions
China
Team
The Team Behind the System.
Specialists, Not Generalists.
Strategists, Not Executors.
We’ve built a remote-first, globally connected team of experts in marketing, strategy, design, content, and technology, each selected for their ability to operate at the highest level in fast-moving industries. We don’t do departments. We do responsibility, ownership, and performance. This isn’t an agency team. This is a growth unit engineered for energy-sector impact.
Michael Hudson
CEO & Strategic Director
Christopher Morris
Head of Business Development
Daniel Skatov
R&D & AI Director
Natalia Fedorova
Head of Social Media Marketing
Andrea Ricca
Head of Generative AI Production
Insights
Insights & Intelligence Headline: Strategic content built to inform, not sell.
The $50 Billion Clean-Up: Decommissioning is the Next Strategic Frontier for European Energy
The European energy sector is facing a strategic moment of convergence, one that is less
The $52 Barrel Reality: Why Oil and Gas Layoffs Are a Strategic Rebalancing, Not a Crisis
The announcements have been relentless: BP, Chevron, and even Exxon Mobil are shedding thousands of
The Great Energy Reset: Navigating the Global Oil and Gas Layoff Wave
The global oil and gas industry is currently undergoing a seismic shift, characterised by massive
The New Silk Road of Oil: Why the Iraq-Turkey Pipeline Reopening is a Strategic Win
In the intricate world of global energy, a physical asset often serves as a proxy
The AI Marketing System Built for Energy Companies
How intelligent content, automated targeting, and predictive analytics outperform traditional marketing in oil and gas.
Energy Sector
AI Marketing
Lead Generation
The AI Marketing System Built for Energy Companies
How intelligent content, automated targeting, and predictive analytics outperform traditional marketing in oil and gas.
Energy Sector
AI Marketing
Lead Generation
Why In-House Marketing Isn’t Enough Anymore
A breakdown of why internal teams fail to generate scalable results—and what to do about it.
Transformation
Marketing
Digital Strategy
Contact
LET'S BUILD WHAT
CO
ES NEXT!
Whether you’re struggling with an underperforming marketing and sales engine or building one for the first time, we’ll show you how to generate qualified leads and expand your reach globally.
